MEET THE MUSE

I am a creative on a quest to create holistic and influential experiences. I am a writer but first and foremost a strategic thinker and collaborator, always seeking novel perspectives and insights to serve as key ingredients for impactful ideas that take many forms from strategy to brand identity and campaigns to PR actions. I help brands to create enticing presence and ignite important conversations.

Before starting my own company I have worked at some of Finland’s biggest agencies including TBWA\Helsinki and hasan & partners, as well as in-house at Zalando in Berlin.  I have been involved in planning and executing a variety of projects from advertising campaigns and brand identity work to brand actions and PR for my portfolio of clients in Finnish, English and Swedish. I have participated in the planning and execution of projects that have been awarded both in Finland and internationally.

I believe that creativity can and should be a natural and beneficial part of business and life in general. I take pride in always doing my best to deliver outstanding creative output. However, the real magic happens when skilled individuals work together, so I am more than happy to join a project team.

On top of working as a creative I sing and write music. Working both in music and marketing has given me a broad perspective on creativity and co-creation. It has also sparked an excitement for continuous learning and exploration of new ideas.

Maybe my next adventure is with you?

/Meri

PREVIOUS Experience

  • HELSINKI
    Creative and communications planning/strategy. Cultural insights, concept creation & development, PR & communications. Sparking conversations and finding ways to take part in ongoing public discussion.

  • HELSINKI/BERLIN
    Creative. Copywriter. Advertising, brand development and creative storytelling both for B2C and B2B clients.

  • BERLIN
    Promoting the brand image and guarding Zalando Tone of Voice in Finland. Challenging the status quo both internally and externally. Encouraging and executing new ways of brand presence and experience.

  • HELSINKI
    From junior copywriter to copywriter/creative. Advertising, brand work and PR activations.

Let’s Connect

Looking for a new spark for your Mondays?
Get in touch and let’s create something together!